Hollywood gossip Perez Hilton, aka Mario Lavandeira, the queen of the knockoff disguised as parody. So why is he suing PerezRevenge to get it to change its name?

Lavandeira has won a case against PerezRevenge, a gossip site which styles itself as an antidote to Hilton’s “meanness.” U.S. District Court Judge Gary Feess has ordered the blog’s owners, Margie Rogers and Elizabeth Silver-Fagan, to stop using the PerezRevenge name, turn over the site to Hilton, and desist from “using the term ‘Perez’ to designate any platform, medium, and/or website that contains entertainment or celebrity news or gossip.”

Which is laughable, when you think about how Hilton got his start. He first blogged on a site called PageSixSixSix, until he got a nastygram from the New York Post, which objected to his free-riding on the name of its famous gossip column. Lavandeira then came up with his play on the name of the famous hotel heiress, and became Perez Hilton. He also routinely doctors celebrity photos, arguing that sprinkling cocaine dots on them is a transformative use, entitling him to publish them. A couple years ago, several photo agencies disagreed and slapped him with lawsuits. Still, it’s all fun and fair. It seems like he’s just upset that someone else has joined in on the game.